The Digital Marketing Shortcast

The Digital Marketing Shortcast by Tarek Riman We will highlight the latest and the most significant updates in SEO, SEM, Web analytics, content marketing, social media, CRO, web design, and development. As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, marketing problems, and recent updates and changes. In this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
Episodes
Episodes



Sunday Apr 06, 2025
Sunday Apr 06, 2025
In this episode, we explore the growing influence of voice-activated devices and how businesses can adapt their marketing strategies to stay ahead. We discuss the rise of voice search, the role of AI technologies like Natural Language Processing (NLP) and Machine Learning in enhancing user experiences, and practical steps for optimizing your content for voice queries. Tune in to learn how to make your brand more accessible and engaging in the era of voice interaction.



Sunday Apr 06, 2025
Chatbots and Conversational AI Enhancing Customer Engagement and Support
Sunday Apr 06, 2025
Sunday Apr 06, 2025
In this episode, we explore how chatbots and conversational AI are transforming customer engagement and support. We discuss the distinctions between basic chatbots and advanced conversational AI, highlighting how businesses can utilize these technologies to enhance customer interactions, streamline support processes, and deliver personalized experiences. Tune in to understand the evolving role of AI in customer service and its impact on business success.



Sunday Apr 06, 2025
AI Chatbots: Enhancing Customer Engagement and Support
Sunday Apr 06, 2025
Sunday Apr 06, 2025
In this episode, we explore the strategic considerations of automating customer service through AI-powered chatbots versus relying on human support. We'll discuss the advantages and limitations of both approaches, providing insights into when businesses should implement automation and when the human touch is indispensable. Join us as we navigate the evolving landscape of customer service, offering guidance on optimizing customer experiences in the digital age.



Sunday Apr 06, 2025
AI-Powered Video and Visual Content Creation for Business Marketing
Sunday Apr 06, 2025
Sunday Apr 06, 2025
In this episode, we delve into the transformative impact of AI-powered tools on video and visual content creation in business marketing. Discover how automation, personalization, and cost-effective solutions are revolutionizing content strategies, making high-quality video production accessible to businesses of all sizes. We also explore leading AI video creation platforms and share practical tips for integrating these technologies into your marketing efforts. Tune in to learn how AI can elevate your brand's visual storytelling and engagement.



Saturday Apr 05, 2025
AI-Powered Video for Business Marketing
Saturday Apr 05, 2025
Saturday Apr 05, 2025
The provided text from Riman Agency's blog discusses the increasing role of AI-powered tools in video and visual content creation for business marketing. It highlights the benefits of using AI, such as enhanced efficiency, cost-effectiveness, and consistent quality in video production. The article explores popular AI video makers like Lumen5, InVideo, and Animoto, outlining their key features. Furthermore, it offers guidance on how businesses can strategically leverage these AI tools to achieve their marketing objectives and discusses the future potential of AI in video marketing.



Saturday Mar 22, 2025
Social Media in 2025: Emerging Platforms and Trends Every Business Should Watch
Saturday Mar 22, 2025
Saturday Mar 22, 2025
Get ahead of the curve with Social Media in 2025. This episode explores emerging platforms like Noplace, BeReal, and Threads, and the trends redefining digital marketing—from AI and social commerce to creator partnerships and messaging apps as service tools. Learn how to stay relevant, authentic, and audience-first in a fast-changing landscape.



Saturday Mar 22, 2025
Website Migration: An SEO-Friendly Guide
Saturday Mar 22, 2025
Saturday Mar 22, 2025
Planning a website migration? This episode is your SEO-friendly roadmap. Learn how to maintain rankings and traffic with smart pre-migration planning, proper redirects, and post-launch monitoring. We’ll cover key steps, advanced SEO tips, and common pitfalls—helping you transition smoothly and successfully without losing visibility or momentum.



Wednesday Mar 19, 2025
SEO Competitor Analysis: The 2025 Ultimate Guide
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Master SEO competitor analysis in 2025! Learn how to uncover keyword gaps, refine content and link-building strategies, and improve technical SEO. This step-by-step guide helps businesses analyze competitors for better rankings, traffic, and conversions. Tune in for expert insights from The Riman Agency!

Tarek Riman
3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics
As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s.
I teach at Concordia, McGill, York and other international universities.
I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkely University, and Harvard.
I have written and published four best-selling books, ranging from my pilgrimage on the Camino de Santiago to analytics, SEO, and SEM.
My goal is to give clients, companies, businesses and students the tools they need to learn and use digital marketing in the best way possible.

Volunteering and Extra Work
I also founded Montrealtips.com, with proceeds going to the Breakfast Club of Canada, UN Refugee Agency, Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide.
As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing and my Journey on the Camino de Santiago.
I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.