What is Blackhat SEO, and how to avoid it?

From an SEO and business perspective, these are considered just straight-up bad ideas, if not unethical. The thing is, they also won’t work long term. A bunch of shady backlinks or stuffing your content full of keywords that make the content practically unreadable may generate an initial boost in your search rankings and a burst of traffic. However, it won’t last, and the search engines aren’t going to like it when they realize what you’re doing.