{"store":{"baseInfo":{"podcastTitle":"The Digital Marketing Shortcast","slug":"tarekriman","podcastDescription":"The Digital Marketing Shortcast by Tarek Riman\nWhere we update you on everything Digital Marketing in 2 minutes\nWe will be highlighting the latest and the greatest updates in SEO, SEM, Web analytics, content marketing social media, CRO, web design and development.\nAs a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, new marketing problems, recent updates and changes.\nIn this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13603369/Screen-Shot-2022-02-04-at-1_11_sqr9xy.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13603369/Screen-Shot-2022-02-04-at-1_11_sqr9xy_1200x628.jpg?s=889406bc0e429c88ed2264befdc80078&e=jpg","podcastUrl":"https://tarekriman.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/tarekriman/feed.xml","theme":"podisc","podcastDeepLink":"https://www.podbean.com/pu/pbblog-yfqth-cf9229","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":15,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"tarekriman","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-yfqth-cf9229-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftarekriman.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog13603369%26podcastIdTag%3Dyfqth&dfl=https%3A%2F%2Ftarekriman.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"PlayerFM","link":"https://feed.podbean.com/tarekriman/feed.xml","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/the-digital-marketing-shortcast-tarekriman-v9kN_BQl0PX/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"EB Garamond"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FF6600"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Tarek Riman

3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics

As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s.

I teach at Concordia, McGill, York and other international universities.
I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkely University, and Harvard.
I have written and published four best-selling books, ranging from my pilgrimage on the Camino de Santiago to analytics, SEO, and SEM.
My goal is to give clients, companies, businesses and students the tools they need to learn and use digital marketing in the best way possible.

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Volunteering and Extra Work

I also founded Montrealtips.com, with proceeds going to the Breakfast Club of Canada, UN Refugee Agency, Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide.
As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing and my Journey on the Camino de Santiago.

I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.

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When a consumer has questions, they want to be helped, not sold to. And they are acutely aware of the difference.

They want to be educated, not pushed. Advised, not harassed. They will instinctively ignore an onslaught of advertising but engage with content that brings them value.

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When a consumer has questions, they want to be helped, not sold to. And they are acutely aware of the difference.

They want to be educated, not pushed. Advised, not harassed. They will instinctively ignore an onslaught of advertising but engage with content that brings them value.

Why is an educational approach important for digital marketing?

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