Wednesday Mar 19, 2025
Technical SEO in 2025: A Comprehensive Guide
The Digital Marketing Shortcast
The Digital Marketing Shortcast by Tarek Riman We will highlight the latest and the most significant updates in SEO, SEM, Web analytics, content marketing, social media, CRO, web design, and development. As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, marketing problems, and recent updates and changes. In this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
Listen on:
Episodes
Episodes
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Boost your online store’s success with top ecommerce SEO strategies for 2025! Learn how keyword research, site architecture, on-page SEO, and link building drive organic traffic and sales. Discover expert insights from Riman Agency on sustainable growth beyond paid ads. Tune in and start ranking higher today!
Monday Mar 17, 2025
Monday Mar 17, 2025
Unlock the best free SEO tools for 2025! Discover top resources for keyword research, on-page SEO, backlink analysis, and website analytics. Learn how tools like Google Keyword Planner, Yoast SEO, and Google Analytics can boost your online visibility—all without breaking the bank. Tune in for expert insights!
Sunday Mar 16, 2025
Sunday Mar 16, 2025
Discover the ultimate guide to high-quality backlinks in 2025! Learn how authoritative links boost SEO, drive traffic, and build credibility. Explore proven strategies like journalist sourcing, skyscraper content, and leveraging authority pages—all with a focus on quality over quantity. Tune in for expert insights from The Riman Agency!
Sunday Mar 16, 2025
Sunday Mar 16, 2025
A multi-channel content distribution strategy maximizes reach by leveraging platforms like social media, email, and podcasts. It enhances visibility, diversifies content, mitigates risks, and boosts revenue. Key tactics include audience analysis, content repurposing, and technology use. Future trends emphasize video dominance and AI-driven personalization for deeper consumer engagement.
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Without basing your strategy on data, you are just trying and missing. Analytics serves as your map to move strategically through the whole process.
Starting from analytics, you’re able to align your marketing channels with what users want and respond to.
As I always say to my students, how can you plan where you’re going if you don’t know where you are? Always start from analytics.
Sunday Feb 06, 2022
Sunday Feb 06, 2022
So, as time passed, search engines became more secretive about their algorithm updates and started taking control out of the hands of SEO experts.
By 2018-2019, search engine ranking factors were no longer impacted by the direct changes we experts were making on-site. Instead, the user became king and user metrics became the ultimate drivers of search engine rankings.
Sunday Feb 06, 2022
Sunday Feb 06, 2022
As you set up your marketing strategy, always bear in mind what the company goals are. Likewise, as you set up your SEO strategy, make sure it is aligned with the marketing strategy of the company (which is aligned with the company goals… align, align, align!).
Sunday Feb 06, 2022
Sunday Feb 06, 2022
To be successful, SEO must consider the consumer journey.
We can’t approach SEO with a one-dimensional strategy or viewpoint. We need to make sure that we are optimizing our site with terms that match each part of the journey.
A typical journey includes awareness, consideration, and purchase.
We should Optimize each section on your website to match these different parts.
Tarek Riman
3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics
As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s.
I teach at Concordia, McGill, York and other international universities.
I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkely University, and Harvard.
I have written and published four best-selling books, ranging from my pilgrimage on the Camino de Santiago to analytics, SEO, and SEM.
My goal is to give clients, companies, businesses and students the tools they need to learn and use digital marketing in the best way possible.
Volunteering and Extra Work
I also founded Montrealtips.com, with proceeds going to the Breakfast Club of Canada, UN Refugee Agency, Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide.
As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing and my Journey on the Camino de Santiago.
I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.