Monday Jan 31, 2022
What is Blackhat SEO, and how to avoid it?
The Digital Marketing Shortcast
The Digital Marketing Shortcast by Tarek Riman Where we update you on everything Digital Marketing in 2 minutes We will be highlighting the latest and the greatest updates in SEO, SEM, Web analytics, content marketing social media, CRO, web design and development. As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, new marketing problems, recent updates and changes. In this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
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Episodes
Episodes
Monday Jan 31, 2022
Monday Jan 31, 2022
Search engines are smarter than we think they are. Whatever trick you are thinking of pulling on Google... trust me, Google has seen it before.
Questionable tactics provide little value to your audience and don’t drive conversions. When it comes to driving traffic, you want quality traffic that converts and helps your business grow. I’ll say it again: focus on the user.
Monday Jan 31, 2022
Monday Jan 31, 2022
Digital Marketing is an ever-evolving mix of different digital channels that you can use to promote and drive value to your business. And, while SEO is one part of the digital marketing formula, almost all other digital marketing channels have the power to impact your SEO.
Monday Jan 31, 2022
Monday Jan 31, 2022
When we think about search, most of us think of Google. However, it is still not the only player in the market. Most of the marketing experts that I have met consider SEO to be Google and Google to be SEO, but that’s missing out on a non-insignificant market segment.
Sunday Jan 30, 2022
Sunday Jan 30, 2022
It is the practice of optimizing your site or web property to meet search engine guidelines and rules.
Over the years, SEO strategies have evolved. The way consumers search has also evolved. As a result, search engines have also had to evolve, and the algorithms they design have been getting smarter and smarter. Ultimately, search engines want people to find what they’re looking for.
Sunday Jan 30, 2022
Sunday Jan 30, 2022
We will be highlighting the latest and the greatest updates in digital.
As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, new marketing problems, recent updates and changes.
In these shortcasts, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
Tarek Riman
3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics
As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s.
I teach at Concordia, McGill, York and other international universities.
I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkely University, and Harvard.
I have written and published four best-selling books, ranging from my pilgrimage on the Camino de Santiago to analytics, SEO, and SEM.
My goal is to give clients, companies, businesses and students the tools they need to learn and use digital marketing in the best way possible.
Volunteering and Extra Work
I also founded Montrealtips.com, with proceeds going to the Breakfast Club of Canada, UN Refugee Agency, Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide.
As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing and my Journey on the Camino de Santiago.
I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.