The Digital Marketing Shortcast

The Digital Marketing Shortcast by Tarek Riman We will highlight the latest and the most significant updates in SEO, SEM, Web analytics, content marketing, social media, CRO, web design, and development. As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, marketing problems, and recent updates and changes. In this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
Podcast Description
The Digital Marketing Shortcast by Tarek Riman We will highlight the latest and the most significant updates in SEO, SEM, Web analytics, content marketing, social media, CRO, web design, and development. As a marketer, entrepreneur, and professor, I am consistently exposed to new scenarios, marketing problems, and recent updates and changes. In this short cast, I will aim to provide easy-to-digest bits of knowledge that will help you better understand digital marketing and address scenarios from a completely different angle.
Episodes
Episodes



Mar 19, 2025
SEO Competitor Analysis: The 2025 Ultimate Guide
Mar 19, 2025
Mar 19, 2025
15 min
Master SEO competitor analysis in 2025! Learn how to uncover keyword gaps, refine content and link-building strategies, and improve technical SEO. This step-by-step guide helps businesses analyze competitors for better rankings, traffic, and conversions. Tune in for expert insights from The Riman Agency!



Mar 19, 2025
Technical SEO in 2025: A Comprehensive Guide
Mar 19, 2025
Mar 19, 2025
17 min
Stay ahead in 2025 with the latest technical SEO strategies! Learn how site structure, indexing, page speed, mobile optimization, and structured data impact search rankings. Discover best practices to enhance user experience and boost visibility. Tune in for expert insights on mastering technical SEO for long-term success.



Mar 18, 2025
The Ultimate Ecommerce SEO Guide for 2025
Mar 18, 2025
Mar 18, 2025
14 min
Boost your online store’s success with top ecommerce SEO strategies for 2025! Learn how keyword research, site architecture, on-page SEO, and link building drive organic traffic and sales. Discover expert insights from Riman Agency on sustainable growth beyond paid ads. Tune in and start ranking higher today!



Mar 17, 2025
2025's Best Free SEO Tools: The Ultimate Guide
Mar 17, 2025
Mar 17, 2025
21 min
Unlock the best free SEO tools for 2025! Discover top resources for keyword research, on-page SEO, backlink analysis, and website analytics. Learn how tools like Google Keyword Planner, Yoast SEO, and Google Analytics can boost your online visibility—all without breaking the bank. Tune in for expert insights!



Mar 16, 2025
Mar 16, 2025
13 min
Discover the ultimate guide to high-quality backlinks in 2025! Learn how authoritative links boost SEO, drive traffic, and build credibility. Explore proven strategies like journalist sourcing, skyscraper content, and leveraging authority pages—all with a focus on quality over quantity. Tune in for expert insights from The Riman Agency!



Mar 16, 2025
Mar 16, 2025
23 min
A multi-channel content distribution strategy maximizes reach by leveraging platforms like social media, email, and podcasts. It enhances visibility, diversifies content, mitigates risks, and boosts revenue. Key tactics include audience analysis, content repurposing, and technology use. Future trends emphasize video dominance and AI-driven personalization for deeper consumer engagement.



Feb 22, 2022
Why is it important to start with analytics?
Feb 22, 2022
Feb 22, 2022
1 min
Without basing your strategy on data, you are just trying and missing. Analytics serves as your map to move strategically through the whole process.
Starting from analytics, you’re able to align your marketing channels with what users want and respond to.
As I always say to my students, how can you plan where you’re going if you don’t know where you are? Always start from analytics.



Feb 6, 2022
The evolution of SEO and Search Engines?
Feb 6, 2022
Feb 6, 2022
2 min
So, as time passed, search engines became more secretive about their algorithm updates and started taking control out of the hands of SEO experts.
By 2018-2019, search engine ranking factors were no longer impacted by the direct changes we experts were making on-site. Instead, the user became king and user metrics became the ultimate drivers of search engine rankings.

Tarek Riman
3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics
As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s.
I teach at Concordia, McGill, York and other international universities.
I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkely University, and Harvard.
I have written and published four best-selling books, ranging from my pilgrimage on the Camino de Santiago to analytics, SEO, and SEM.
My goal is to give clients, companies, businesses and students the tools they need to learn and use digital marketing in the best way possible.

Volunteering and Extra Work
I also founded Montrealtips.com, with proceeds going to the Breakfast Club of Canada, UN Refugee Agency, Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide.
As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing and my Journey on the Camino de Santiago.
I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.




