The Digital Marketing Shortcast

Why is site speed important in digital marketing?

Site speed and performance are becoming more and more important. There are many reasons for that, but the most important are:
Making visitors wait even 4-10 seconds for a page to load will likely lead to a lost conversion.
All search engines consider site speed as a ranking signal.
No one wants to wait.
Our attention span is getting shorter.
We want everything now.

Why is an educational approach important for digital marketing?

When a consumer has questions, they want to be helped, not sold to. And they are acutely aware of the difference.
They want to be educated, not pushed. Advised, not harassed. They will instinctively ignore an onslaught of advertising but engage with content that brings them value.

Why value and authenticity are very important in digital marketing?

In a world where everyone is trying to speak louder than everyone else, it is value and authentic messaging that will speak loudest for you.
It is through giving that we become better as humans, and it is through delivering value that we become better as businesses.

How to think like a successful digital marketer?

Digital Marketing Mentality
How to think like a successful digital marketer.
Before marketing became all about numbers, rankings, data, optimizations, trends and improvements... it was something else. It was a way of thinking.

What is Blackhat SEO, and how to avoid it?

From an SEO and business perspective, these are considered just straight-up bad ideas, if not unethical. The thing is, they also won’t work long term. A bunch of shady backlinks or stuffing your content full of keywords that make the content practically unreadable may generate an initial boost in your search rankings and a burst of traffic. However, it won’t last, and the search engines aren’t going to like it when they realize what you’re doing.

Why is it important to abide by the rules when it comes to SEO.

Search engines are smarter than we think they are. Whatever trick you are thinking of pulling on Google... trust me, Google has seen it before.
 
Questionable tactics provide little value to your audience and don’t drive conversions. When it comes to driving traffic, you want quality traffic that converts and helps your business grow. I’ll say it again: focus on the user.

Does SEO work on it’s own?

Digital Marketing is an ever-evolving mix of different digital channels that you can use to promote and drive value to your business. And, while SEO is one part of the digital marketing formula, almost all other digital marketing channels have the power to impact your SEO.

Should I only concentrate on Google, when it comes to SEO?

When we think about search, most of us think of Google. However, it is still not the only player in the market. Most of the marketing experts that I have met consider SEO to be Google and Google to be SEO, but that’s missing out on a non-insignificant market segment.